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Mario Varon | strategic foresight + business design
Mario Varon | strategic foresight + business design
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I am truly passionate about developing simple solutions
that can improve people’s lives.



I am a business designer and an innovation advisor. I work in the intersection
of design, business and social impact.

I’m the co-founder and Chef Innovation Officer of socialBaq, a start up that helps organizations foster innovation through human centered design processes. And at the same time I work as a Business strategist for the Institute for Entrepreneurship and Competitiveness of LIUC Università Carlo Cattaneo, part of Harvard Business School Porter’s Network.


I am also the co-founder of Tansa Clean a social enterprise in India that is reducing water pollution due to fecal contamination by making human waste valuable; and co-founder of Dudle Lab a creative laboratory that develop innovative city interventions.


Overall I have more than 6 years of experience working with non-profit organizations and more than 90 social entrepreneurs in Colombia, India, Italy and United States; and as a Social Innovation Advisor for the National Agency for Overcoming Extreme Poverty (Anspe) in Colombia where I helped more than 1000 families overcome extreme poverty. I have been selected as Design Impact and Starting Bloc Social Innovation Fellow, and as member of the World Economic Forum’s Global Shapers Community.


I hold a Master in Business Design, where I graduated Cum Laude, from Domus Academy, Italy; and a bachelor degree in Mechanical Engineering with minor in Industrial Design from Universidad de los Andes, Colombia.

what do i do


I lead workshops and creative sessions related to business design, innovation, entrepreneurship, design thinking and business storytelling.


I provide organizations and institutions with the right tools to adapt a human-centered approach to develop social innovate projects and initiatives, and sustainable business models.


I use a human-centered approach to challenges to understand users and customers, and design solutions that match their expectations.

I’ve worked with

featured work


Design Thinking

During this introductory workshop, participants will learn about the design thinking process while putting it into practice to develop a solution to an specific design challenge. This is a fast-paced exercise that will allow participants to unlock their creative confidence, and start adapting design thinking into their personal and professional routines.

Creative Session

Business Design

During this creative session, we will analyze all the elements of your current business model and generate new ones. At the end of the session you will have a visual model of how your new potential business idea will work that will help you pitch it to your stakeholders.

Consulting Project

Customer Development

Using ethnographic and design research tools I analyze your customers, understanding their behavior, needs and aspirations, and generate useful insights for your business strategy. A full report that include Customer Profiles and Segmentation, Jobs-to-be-Done approach and Trends analysis is provided at the end of the project.

Consulting Project

Methods + Tools

I design tools and methodologies that foster creativity, innovation and team work to develop participatory solutions to any given challenge. These tools are tailor-made and can be used in business, academic, and social contexts using an effective and systemic approach.

Design Project

Design Report

I help you deliver powerful business presentations that will have an impact in your targeted audience.  I design comprehensive reports to effectively increase the accessibility and readability of design processes and consulting projects.

free tools for you

Design Thinking for Business:
Entrepreneurship Education:
Social Entrepreneurship Education:

There is more. Don’t be shy

get in touch and let’s collaborate.

Contact me in English, Spanish and Italian.